Media Relations

NEWS RELEASE (earned media for each below)

EARNED MEDIA

Yoga Outreach
Yoga Outreach recently partnered with the BC Society of Transition Houses to launch a project called Reaching Out with Yoga, that will provide trauma-informed yoga to women and children fleeing violence and accessing Transition Houses across BC. One of the first four locations commencing June 2016 is Revelstoke.


Frank Hurt Park – Wayne Bell and Cynthia Allaire-Bell
This park was set to open with no mention from the City of the actual reason the park was created in the first place. After pitching my news release to multiple media outlets, the grand opening looked a lot different. Wayne and Cynthia were given a chance to speak, and media was there to capture it. This meant an incredible deal to Cynthia and Wayne and it was very important to me that they be heard and their son’s unsolved murder be remembered.

Big Sisters of BC Lower Mainland
As a Big Sister myself, I truly believe that every girl who needs a mentor, should have a mentor. Having someone to turn to, to show you new things and broaden your horizon can make a huge difference in the trajectory of a young girls’ life.  I interviewed two matches from our biggest need area, Surrey BC, and created press releases with the hope of connecting more girls with a mentor through local media.

Eversafe Ranch (now Eversafe Ranch Outreach Society)
Eversafe Ranch needed to be noticed. They do so much with so little. I decided to pitch the news release around Spring as a Spring cleaning appeal for gently used items. The coverage caused Eversafe’s phones to ring off the hook, and their store to fill with more items than they knew what to do with! Now their sign-less thrift store is recognized in the community, and because of that, many more families will receive free furniture and housewares to help them transition from local shelters and secondary housing.

 

 

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