- Writing for media relations: news release, soft news release, media advisory, backgrounder, corporate profiles, personal profiles & info-graphics.
- Media Relations: pitching to the media and developing media lists.
- Communication planning.
- Public relations research: including surveys & focus groups.
- Issues management and crisis communications.
- Event and sponsorship management, including sponsorship package creation, and collateral design.
- Organizational (internal) communications.
- Visual design: InDesign, Photoshop and Illustrator.
- Typography, colour theory, ideation, and design thinking.
- Visual presentations: including how to maintain audience engagement and create Ted Talk style presentations.
- Website creation: www.caninesmovingforward.com & www.eversaferanch.ca.
- Blog post creation in order to increase search engine optimization.
- Social media management: knowlege of the best times to post, how to create the most engaging posts, and how to schedule posts for weeks to come.
- Video creation: storyboard creation, filming and editing.
- Powerpoint: presentations and photography video slideshows.
- Microsoft Word, Excel, Outlook, Project, and Access.
- 80+ wpm typing skills
- Photography: including photography for media relations and collateral design.